Kota KinabaluFunnel analysis for finance apps
Logic Pulse Core sits with banking, wallet, lending, and investment teams while an applicant tries to open an account, pass a MyKad capture, and move money. We write down the step that actually ends the session — not the step the slide deck named.
See how a walkthrough is run
Who we sit with
Finance apps in Malaysia live with e-KYC vendors, DuitNow rails, CCRIS-related consents, and cooling-off copy that cannot be wished away. The applicant still has to finish the path on a phone, often after work, often with a MyKad that picks up kitchen glare.
We work with digital banks, e-wallets, lenders, and investment distributors who already have a live journey. If you are still choosing a vendor, this is the wrong engagement. If people start the journey and vanish at document upload, it is the right one.
Typical rooms we enter:
The office is in Kampung Kepayan. The walkthrough can happen on your staging build from anywhere in Malaysia, or in person in Kota Kinabalu or Kuala Lumpur.
Principal review
One named journey, three to four weeks, a written drop-off map, and a ninety-minute briefing. We complete the path as a new applicant would — including failed selfies and expired sessions — then rank friction by whether it stops the person, not by whether it is easy to patch.
From RM 18,500. Implementation stays with your engineers. We do not install software in your stack.
Adjacent reviews
Some teams already know the damage sits in identity, funding, lending, or subscription. Those reviews are shorter and stay inside that stretch.
A focused reading of MyKad capture, selfie liveness, address proof, and the retry loop that quietly ends many Malaysian applications.
Open the brief
After the account exists, many applicants never move a ringgit. We walk DuitNow, FPX, card, and cash-in routes to see which one actually completes.
Open the brief
Personal loan, credit card, and BNPL apply-flows carry income fields, CCRIS consent, and cooling-off copy. We read the path an employed applicant actually survives.
Open the brief
Risk profiling, product highlight sheets, and cooling-off are not cart steps. We walk a first subscription the way a new investor in Malaysia actually meets them.
Open the briefSequence
Lock the journey, the applicant type, and the steps Legal will not move.
Complete the live or staging path, including the failures you can reproduce.
Write the drop-off notes against the screens, in English, for internal use.
Ninety minutes with the people who can change a field or refuse to.
From a briefing room in KL
We knew registration looked fine and funded accounts did not. Logic Pulse Core sat through the e-KYC retry until the vendor session died and the app called the MyKad invalid. That sentence in the report is what we took to the vendor. I still wish the write-up had arrived a week earlier — we delayed staging access on our side.
Field notes
